Ok, so maybe this should be Todd's Tips, but this is something worth thinking about.
With the wild connectivity supplied to us by Web 2.0 technology forces us to re-define our notions of communication and information. As we link, we link ourselves to other people and ultimately to the Web itself. And, as Professor Michael Wesch of Kansas State University suggests, we link ourselves to the machine; we become the machine. This notion is perhaps a bit buried in the mythology of the Matrix, but it's not very far off.
It's really worth taking a few minutes to watch his video about the way Web2.0 is changing us as sentient beings: