Tuesday, December 06, 2011
Hot Docs: Corporations in the Classroom now available in Media Services
"As cash-strapped schools struggle to pay for books and other materials, corporate sponsors are offering promotions, sponsorships, and even free curriculum. The line between corporate social responsibility and back-door marketing opportunities is blurring ... This tough documentary asks: Should our schools be free of commercial messages? Or should they be a microcosm of the outside world, where access is sold to the highest bidder?"--Container.